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Data Analytics Services
From Raw Data to Real Growth — Unleash Clarity, Control & Competitive Advantage.

At Inboundly, we turn complexity into clarity. Our data analytics services are designed to help you track, measure, and make smarter decisions at every stage of the customer journey. Whether you’re setting up GA4, visualizing KPIs, or predicting future behaviors, we don’t just collect data; we activate it for growth.

We combine tech, strategy, and business intelligence to pinpoint what works, what doesn’t, and where your next big opportunity is. Get clean data, connected systems, and clear visibility, all working in harmony to elevate outcomes across your digital ecosystem.

Outcome: Clean data, sharper insights, and better decisions.

Data Analytics Services

GA4 Setup & Analytics Implementation

Foundation: Lays the base for data collection.

We implement Google Analytics 4 (GA4) to help you collect accurate and actionable data across your digital platforms. From defining events to setting up conversions and eCommerce tracking, we make sure your analytics foundation is solid.

What’s Included:

  • GA4 property setup & configuration
  • Event & conversion tracking
  • Enhanced eCommerce tracking
  • Cross-domain & subdomain tracking

Outcome:

  • Clean, structured data collection
  • Future-ready analytics setup
  • Better visibility into customer behavior
Tag Management & Server-Side Tracking

Controls and governs how data is collected and shared.

We centralize and streamline all your tracking scripts via tools like Google Tag Manager, while enabling server-side tagging for better performance, privacy, and control.

What’s Included:

  • GTM setup and governance
  • Server-side tagging configuration
  • Consent-based tracking setup
  • Pixel & tag governance

Outcome:

  • More secure and faster websites
  • Improved data accuracy and governance
  • GDPR and CCPA-compliant tagging infrastructure
Data Engineering & Platform Integration

Ensures data is stored, processed, and connected across systems.

We integrate your analytics with CRM, CDP, marketing automation, and cloud storage tools to ensure a unified data ecosystem that supports real-time insights.

What’s Included:

  • Data pipeline design & engineering
  • API & platform integrations (HubSpot, Salesforce, BigQuery, etc.)
  • Cloud-based data warehousing

Outcome:

  • Centralized and structured data
  • Real-time decision-making capabilities
  • Reduced data silos
Privacy & Consent Management

Ensures compliance and trustworthiness in data collection.

We help you build user trust and ensure compliance with global privacy regulations like GDPR, CCPA, and others — without compromising data collection quality.

What’s Included:

  • Consent Management Platform (CMP) setup
  • Cookie consent banner configuration
  • Conditional tag firing via GTM

Outcome:

  • Regulation-ready data practices
  • Improved user trust
  • Ethical marketing & analytics
User Behaviour Analytics (Heatmaps, Session Tracking)

Understands how users interact across the site or app.

We deploy tools like Hotjar and Microsoft Clarity to visualize user journeys, clicks, scrolls, and behavior, helping you identify friction points and usability gaps.

What’s Included:

  • Heatmaps, session replays, funnel tracking
  • Scroll-depth and click mapping
  • Form and feedback analytics

Outcome:

  • Better UX decisions
  • Optimized user flows
  • Reduced bounce and drop-off rates
Custom Dashboarding & BI Reporting

Converts raw data into actionable visuals for teams.

We build visual dashboards using tools like Google Looker Studio, Power BI, and Tableau to help stakeholders make quick, data-backed decisions.

What’s Included:

  • KPI framework development
  • Custom dashboard creation
  • Automated report scheduling

Outcome:

  • Real-time performance visibility
  • Cross-functional data access
  • Better-informed decision making
Marketing Attribution & Campaign Performance

Evaluates where traffic and conversions are truly coming from.

We implement robust attribution models to identify what channels, ads, or content are truly driving performance — so you can optimize for impact.

What’s Included:

  • Multi-touch attribution models
  • Channel & campaign ROI tracking
  • Custom attribution dashboards

Outcome:

  • Budget efficiency
  • Smarter media planning
  • Improved ROI from campaigns
Predictive Analytics & Customer Insights

Uses data models to forecast behaviors and trends.

We apply machine learning and predictive modeling to identify customer trends, churn risks, and lifetime value, helping you plan proactive strategies.

What’s Included:

  • Customer segmentation & clustering
  • LTV prediction models
  • Churn analysis & propensity scoring

Outcome:

  • Future-ready decision making
  • Higher customer retention
  • Increased CLV (Customer Lifetime Value)
Conversion Rate Optimization (CRO) & Funnel Optimization

Applies insights and testing to increase conversions and ROI.

We use A/B testing, behavioral analytics, and CRO frameworks to optimize landing pages, product pages, and funnels for maximum revenue per visit.

What’s Included:

  • Funnel audit & drop-off analysis
  • A/B & multivariate testing
  • UX & microcopy recommendations

Outcome:

  • Higher conversions
  • Lower customer acquisition cost (CAC)
  • Increased ROI

Ready to turn your data into a growth engine?

Explore how Inboundly can power your next breakthrough with analytics that matter.

Let's connect! +917984731331
Inboundly
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