How Local SEO Improved Footfall to Pharmacy Stores?

The Challenge:

Two years ago, Capsule Pharmacy, an omnichannel pharmacy startup, faced difficulty in driving foot traffic to its local stores and encouraging repeat purchases. Alongside this, they wanted to strengthen their online transactions through their e-commerce store.

Our Solution

Team Inboundly devised a dual strategy to boost both offline and online growth:

• Local SEO & Google Business Profile Optimisation – Optimised and managed Google Business Profiles for all local stores, ensuring higher visibility in local searches.
• Community-Centric Campaigns – Rolled out offers, health check-ups, and discounted lab tests across stores in Ahmedabad to attract and retain local customers.
• E-commerce Development – Built and enhanced Capsule’s online presence through a Shopify-powered store, enabling a seamless digital experience for customers.

The Results

Our efforts led to measurable business impact:

• Significant increase in organic foot traffic to all local stores.
• Growth in repeat purchases is driven by targeted local offers and community initiatives.
• Strengthened online presence and transactions through the new Shopify store.
• Overall increase in market share within Ahmedabad.