Adelaide, Australia's Omnichannel e-Commerce Store Case Study

The Challenge:

In 2022, POP Phones, an omnichannel e-commerce company based in Adelaide, Australia, struggled to increase organic transactions on its online store while also driving offline purchases at physical stores across Australia.

Our Solution

As a consultant, I implemented a comprehensive SEO strategy that included:

• Content Optimisation – Refined product descriptions and mapped product reviews to make content SEO-friendly.
• Site Structure & Navigation – Improved navigation and URL hierarchy by creating optimised brand and product category pages, with related product mapping to enhance user experience.
• Local SEO & Ads Integration – Optimised Google Business Profiles for all offline stores and integrated Google Merchant Centre for product listing ads.

The Results

Our efforts led to measurable business impact:

• A 40% reduction in bounce rate, accompanied by an improvement in average time on site.
• Significant growth in organic e-commerce transactions through the online store.
• Boosted in-store purchases driven by organic and local SEO efforts.