Global Legal & Regulatory Compliance Checklist

Compliances Required for Inboundly to Operate in India & International Markets

To operate ethically and legally in both Indian and global markets, Inboundly follows a comprehensive compliance framework across ten categories:

1. Business Registration & Tax Compliance

• Registered in India under the Companies Act, 2013 as Padmakuvar Marketing and Technologies Pvt. Ltd.
• GST Registration – Mandatory if annual turnover exceeds ₹20 lakh (services).
• Import-Export Code (IEC) – Required for cross-border transactions.
• Timely filing of GST returns, corporate taxes, and TDS under Indian tax laws.

2. Digital Marketing & Advertising Compliance

• Adherence to:
  – Consumer Protection Act, 2019 (India)
  – FTC Guidelines (US)
  – GDPR (EU)
  
• Ethical advertising – No deceptive claims or misleading promotions.
• Compliance with ad policies on Google, Meta, LinkedIn, etc.
• Email marketing follows GDPR, CAN-SPAM Act, and opt-in/opt-out norms.

3. Data Protection & Privacy Compliance

• India: IT Act, IT Rules, and DPDP Act, 2023
• EU: GDPR – Consent-based data collection and processing
• US: CCPA – User data rights & deletion
• Australia: Privacy Act, 1988
• Global Best Practices:
  – Publish Privacy Policy & Terms of Service
  – Encrypt and audit sensitive customer data
  – Implement cookie consent banners

4. Financial & Payment Compliance

• Follow FEMA and RBI guidelines for international transactions
• Use PCI-DSS compliant payment gateways (Stripe, PayPal, Wise)
• Issue compliant invoices (with GST in India and appropriate tax info for international clients)
• Maintain AML and KYC procedures to ensure financial transparency

5. Intellectual Property & Copyright

• Register the Inboundly™ trademark under the Indian Trademark Act, 1999
• Use licensed or royalty-free assets only
  
• Ensure legal use of marketing, analytics, and software tools
• Enforce IP rights for original content and tools developed

6. Client Agreements & Contracts

• Draft and sign:
  – Service-Level Agreements (SLAs) for expectations and deliverables
  – Non-Disclosure Agreements (NDAs) to protect sensitive data
  – White-label agreements for agency partnerships globally

7. Employment & Workforce Compliance

• India: Follow labour laws, including:
  – Shops & Establishments Act
  – Provident Fund (PF), ESI, Gratuity
  
• Global Hires:
  – Comply with local labor laws (e.g., W-8BEN for US freelancers)
  – Use contractor agreements for international partners

8. IT & Cybersecurity Compliance

• SSL-secured website, antivirus software, and secure firewalls
• Data backup systems with disaster recovery plans
• Optional: Obtain ISO 27001 certification for handling sensitive data

9. Global Expansion & International Taxation

• Register appropriate legal entities (e.g., LLC in US, Ltd in UK, Pty Ltd in Australia)
• Ensure Transfer Pricing compliance under OECD guidelines
  
• Avoid double taxation via DTAA agreements between India and partner countries

10. Ethical Business & Marketing Practices

• No project conflicts – We do not take on clients who compete directly with existing clients
• No black-hat SEO, fake reviews, or deceptive tactics
• Promote diversity, inclusion, and environmental consciousness in operations

Final Note

By rigorously adhering to legal, ethical, and regulatory standards, Inboundly fosters trust, protects client interests, and enables long-term, sustainable global growth.