Improvements in quality project enquiries for an 18-year-old IT company

Client Name

18 Years Old IT Company

Industry

ITeS

Client Size

MSME

Business Model

B2B

How Inboundly's CEO increased quality IT project enquiries for an 18-year-old IT company?

The Challenge:

In 2011, while working as a consultant, I was assigned to a reputable 18-year-old IT company in Ahmedabad. Despite having a comprehensive website featuring case studies, white papers, and detailed portfolio pages, the company faced a significant issue:

The bounce rate was over 70%
Visitors were not converting into quality enquiries
Content was available but not optimized for visibility or engagement

Our Solution

To address these challenges, I implemented a structured website optimisation strategy:

Content Refinement – Reworked case studies, white papers, and portfolio content to make it SEO-friendly and engaging.
Improved Site Navigation – Streamlined menus and internal linking for smoother user navigation journeys.
URL & Structure Optimisation – Aligned URLs and page hierarchy with search intent, improving both visibility and usability.

The Results

The website relaunch delivered measurable improvements:

Bounce rate reduced by 30%
Average time on site increased, reflecting better engagement
Significant rise in quality project enquiries highlighting the company’s core tech capabilities